Anastasia SimsDisney’s Cruella: a Social Media Strategy Executive SummaryIntroduction: Disney’s newest live-action movie, Cruella is set to be released simultaneously in theaters and on the Disney+ streaming…4 min read·Apr 21, 2021----
Anastasia SimsHow To Avoid Cancel Culture; The Entertainment Industry’s Guide Dealing With A Social Media CrisisThe entertainment industry is one of the biggest and most diverse businesses in the world. With an international audience and the…3 min read·Apr 14, 2021----
Anastasia SimsSocial Media is the Matrix and We’re StuckHow do you wake up in the Matrix if you don’t know you’re even in the Matrix?4 min read·Apr 9, 2021----
Anastasia SimsMicro-Influencers Are The Future Of Social Media MarketingLong gone are the days where companies just look at numbers to pick their next influencer partner. Micro-influencers, individuals that…4 min read·Mar 31, 2021----
Anastasia SimsLoved around the world: LaCroix sparkling waterChances are if you’ve been awake and a part of American culture in the past ten years you’ve had a can of LaCroix. Or at the very least…3 min read·Mar 17, 2021----
Anastasia SimsTracking Netflix’s Success: ROI & KPIsNetflix might be the biggest streaming service around the world. With over 371 original shows and movies and counting, the platform…3 min read·Mar 12, 2021----
Anastasia SimsChobani; Greek Yogurt with StyleChobani is one of the most recognizable yogurt names today. From our humble beginnings out an old Kraft factory to our recent expansion…4 min read·Feb 19, 2021----
Anastasia SimsWhat’s Killing Pop Culture and Can It Be Saved?The 2010s might go down in history as the decade that finally broke mainstream culture. From William Shakespeare to Britney Spears, pop…3 min read·Feb 18, 2021----
Anastasia SimsThe Untapped Power of Niche Social MediaSocial media are the open and vast places that seem to make the Internet go around. Giants in the social media realm, like Facebook and…4 min read·Feb 6, 2021----
Anastasia SimsBefore Facebook There Was FriendsterIt’s hard to imagine there was a time where Facebook didn’t exist. Where there were no places to post personal photos, share important…3 min read·Jan 14, 2021----