Anastasia SimsDisney’s Cruella: a Social Media Strategy Executive SummaryIntroduction: Disney’s newest live-action movie, Cruella is set to be released simultaneously in theaters and on the Disney+ streaming…Apr 21, 2021Apr 21, 2021
Anastasia SimsHow To Avoid Cancel Culture; The Entertainment Industry’s Guide Dealing With A Social Media CrisisThe entertainment industry is one of the biggest and most diverse businesses in the world. With an international audience and the…Apr 14, 2021Apr 14, 2021
Anastasia SimsSocial Media is the Matrix and We’re StuckHow do you wake up in the Matrix if you don’t know you’re even in the Matrix?Apr 9, 2021Apr 9, 2021
Anastasia SimsMicro-Influencers Are The Future Of Social Media MarketingLong gone are the days where companies just look at numbers to pick their next influencer partner. Micro-influencers, individuals that…Mar 31, 2021Mar 31, 2021
Anastasia SimsLoved around the world: LaCroix sparkling waterChances are if you’ve been awake and a part of American culture in the past ten years you’ve had a can of LaCroix. Or at the very least…Mar 17, 2021Mar 17, 2021
Anastasia SimsTracking Netflix’s Success: ROI & KPIsNetflix might be the biggest streaming service around the world. With over 371 original shows and movies and counting, the platform…Mar 12, 2021Mar 12, 2021
Anastasia SimsChobani; Greek Yogurt with StyleChobani is one of the most recognizable yogurt names today. From our humble beginnings out an old Kraft factory to our recent expansion…Feb 19, 2021Feb 19, 2021
Anastasia SimsWhat’s Killing Pop Culture and Can It Be Saved?The 2010s might go down in history as the decade that finally broke mainstream culture. From William Shakespeare to Britney Spears, pop…Feb 18, 2021Feb 18, 2021
Anastasia SimsThe Untapped Power of Niche Social MediaSocial media are the open and vast places that seem to make the Internet go around. Giants in the social media realm, like Facebook and…Feb 6, 2021Feb 6, 2021
Anastasia SimsBefore Facebook There Was FriendsterIt’s hard to imagine there was a time where Facebook didn’t exist. Where there were no places to post personal photos, share important…Jan 14, 2021Jan 14, 2021
